Telenor India today announced a unique music and video streaming service. Subscribers can stream unlimited videos on YouTube and Dailymotion between 11pm and 7am for as low as Rs 2/- a day. The operator is also offering unlimited music streaming from Hungama Music and Eros Now music starting at Rs 41/- with a validity of 28 days. Telenor India Chief Product Officer Amaresh Kumar said the subscribers will be able to stream the videos at the speed of at least 150 kbps.
Kumar Said –
At night, voice traffic is low and we will be able to provide speeds between 150 kbps and 200 kbps. We are also using various compression and caching technologies to improve the experience. Users can save videos for offline viewing or can even download them at night to view them the next day without any buffering.
Under the scheme, subscribers can select the video packs starting from Rs 2 to Rs 28 with validity ranging from one day to 28 days. Subscribers can use the new service pack to temporarily cache their favourite online video overnight (11 PM to 7 AM) and enjoy the buffer-free experience during periods of low or no connectivity. To prevent any bill shock if the caching continues after 7 AM, the customers will be charged at 2p/20 KB with a cap of Rs 5 for that day.
Last year Telenor brought a paradigm shift in the market with service packs for WhatsApp and Facebook. Currently, 22% of Telenor’s subscribers use data services on their mobile devices and they expect this to grow over 50% by 2017.