Google has been urging websites to cater to mobile device for years, mainly because that is where people are increasingly searching for information. The number of mobile searches in the US is rising by about 5% while inquiries on PCs are dipping slightly, according to research firm comScore (Provides Analytics for a Digital World). In the final three months of last year, 29% of all US search requests about 18.5 billion were made on mobile devices, comScore estimated. Google processes the bulk of searches two-thirds in the US and even more in many other countries.
Google’s search formula weighs a variety of factors to determine the rankings of its results. One of the most important considerations has always been whether a site contains the most pertinent information sought by a search request.
Itai Sadan, CEO of website-building service said –
Some sites are going to be in for a big surprise when they find a drastic change in the amount of people visiting them from mobile devices
Although Google’s new formula won’t affect searches on desktop and laptop computers, it will have a huge influence on how and where people spend their money, given that more people are relying on their smartphones to compare products in stores and look for restaurants. That’s why Google’s new rating system is being billed by some search experts as “Mobile-geddon.”